Hey Everyone -

I’m Ace, CEO here at Luuna.

Budgeting is as old as money, but it needs an upgrade for today’s consumer.

It feels great to set a budget. Even better when you can stick to it. Excess cash left over for your goals, that new outfit, or money for a rainy day.

But things changed.

With access to smartphones, social media, and a plethora of apps, you started getting promotions from retailers you’ve never heard of. You lost control of your feed and instead are now being targeted and manipulated into making purchases at every scroll, tap, or swipe. You can now buy anything with nearly ZERO friction at checkout, whether you have the money or not.

And Amazon and Facebook are masters at enticing you to purchase what they already know you desire.

Now budgeting feels like a chore. Something you feel buried under, drowning in a sea of your own data. Rather than delight in the thought of spending mindfully, you trade your good intentions for the dopamine hit.

It’s an addictive relationship that's hard to escape.

And yet, we know that getting our money right can do so much good for us. It can alleviate our stress, give us back our time, grant us luxuries, help us care for others, and give back to worthy causes.

So good news, the dream is still possible, no matter your background. It's just trapped under a mess of mediocre tools, bad habits, and neglect. Personal finance deserves new thinking. A revolution in how you interact with and understand your money, and ultimately, how you interact with and experience the world.

At Luuna, we’re doing just that. It’s a rethink on your relationship with money and the invisible forces that work to pry it out of your hands.

Luuna is our passion; a gift to the consumers and savers, and we’re sending it to you over the web and on iOS.

Sincerely,

Ace Moghimi

Ace Moghimi

Founder & CEO